Who is winning the election battle on social media?
This article is about consumers taking part with the election through social media.
- Though successive elections since the mid noughties have been described as the first to be contested on social media, the coming poll on 7 May has seen the political parties and hopeful candidates engage with Facebook, Twitter,Instagram and other platforms like never before.
- The party’s official Twitter account @uklabour is also way ahead in terms of Twitter mentions (with 388,109 tweets and retweets), again with @ukip second (212,418) and @conservatives third (158,158). Notably, the three politicians whose individual Twitter accounts make the top 10 mentions list are @nigel_farage, @ed_miliband and the Plaid Cymru leader @leannewood.
- Precise details of each party’s organised campaign - and the amount they are spending on them - are difficult to come by, but in a measure of the importance of social media to the campaigns, it was reported earlier this year that the Conservatives have dipped into their considerable election war chest to spend more than £100,000 a month on Facebook for advertising and to secure paid-for “likes”. The BBC suggested Labour was directing its resources elsewhere, with an estimated spend of less than £10,000 a month on its own Facebook presence.
This is good for engaging people with politics, especially the younger generation as they are the main consumers of social media.
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