Google to launch YouTube subscription service without ads
This article is about Google getting rid of advertisements on YouTube videos as a way of fine tuning it to consumer satisfaction, this is because they are rival to other sites such as Netflix.
subscription offering was important to YouTube because some viewers did not wish to sit through advertisements.
The move would allow YouTube to compete with companies such as Netflix and represent a significant change for the site, whose free ad-supported videos attract more than one billion users a month.
YouTube has been exploring a paid, advert-free version of its service for some time, launching a pilot program in 2013 that allowed individual content providers to charge consumers a subscription fee to access a particular video channel.
Launched last year, Google Preferred packages together the most popular YouTube channels and sells ads across them up front, in the same way that traditional TV ads are sold.
YouTube are trying to keep their consumers as there are other rivals out there and they want to stay in the game so are getting rid of things people do not like such as advertisements.
Spanish politicians try to woo voters over WhatsApp
This article is about how the Spanish politicians tried to gain votes using the social smartphone app 'Whatsapp' as many people use this it is a good way to get their attention.
“It’s been about a month since we went around giving every resident my phone number,” said Gutiérrez Iglesias, who has headed the small town of about 10,000 people since 2011. After taking to Twitter, Facebook and LinkedIn, WhatsApp – a smartphone application that allows users to send and receive free texts to anyone in their contact list – felt like the final frontier, he said.
Since launching the campaign “Call me or write [to] me on my phone!”, he checks the app on his phone at all hours, responding to most messages within minutes. Messages stream in all day; from as early as 6am and sometimes until 1am.
Initially Gutiérrez Iglesias was a little nervous about the idea: “I was sure I would get a lot of prank calls.” While he has yet to receive one, “I’m sure that I’ll receive some at some point,” he said.
Spanish politicians’ embrace of WhatsApp has been driven by necessity, said Antoni Gutiérrez-Rubí, a communication consultant, as WhatsApp has made it’s way on to 99% of the phones in Spain the past four years. “There’s nothing else like it. It has colonised messaging,”
This is an interesting yet odd idea to gain supporters, however it has seemed to work, and I believe the use of technology is soaring nowadays as its used for everything.
Embrace social media stars, they can work wonders for your brand
This article is about how celebrities or the most popular people on social media sites can help attract more consumers and could be the new faces of their brands.
The best way for brands to get involved with an influencer is when they are co-creating content. Influencers help a brand relate to their audience’s interests on a more personable level.
But while many brands think that the only way to get into content is through funny videos, this isn’t the only way to connect to an audience. For example EE partnered with YouTubers Dan and Phil to create a bespoke Sim-only package for new customers.
As branding is really important they need the right faces to attract certain audiences such as stars people know and love.
Mail Online soars past 200m monthly browsers as newspaper sites bounce back
This article is about the rise in website views compared to December 2014.
Mail Online powered past 200 million monthly unique browsers for the first time in January.
It remained comfortably the most popular UK newspaper website, with its daily traffic rising by 13.9% month on month to 13,949,793 daily unique browsers.
The Guardian News & Media site’s daily traffic increased by 1.1 million, or 18.6%, to 6,996,926 unique browsers, keeping its place as the second most-read UK newspaper site.
theguardian.com also reported record monthly traffic, passing 120 million monthly unique browsers in January, the month it completed the switch to its redesigned website. It attracted 121,733,045 monthly uniques, a rise of 14% on the previous month.
The Guardian News & Media site’s daily traffic increased by 1.1 million, or 18.6%, to 6,996,926 unique browsers, keeping its place as the second most-read UK newspaper site.
This shows how the internet is at its peak and print is a dying media as more people are interested in reading news online.
The two texts the article focuses on are Pan Am which is a drama on ABC set in the sixties and Beyonce who is a music artist.
Examples of the male gaze: Beyonces music video where she winks at the audience in her 'sexy outfits' showing she is objectified and states she is welcoming the male gaze. In another music video she acts seductive allowing her to be objectified.
Texts such as Beyonce does suggest there is a need for feminism as the male gaze enforces that males should not look down on women as just sex objects even though they do according to her music videos. Pan Am suggests sexism as the example of the air stewardess on the magazine cover is presented in a certain way which is enjoyed by men as there are also male stewards.
Patriarchy: An ideology that places men in a dominant position over women.
Third wave feminism: movement that redefined and encouraged women to be dominant and sexually assertive.
Nostalgia: A sentimental longing for the past, often only remembering the positives of the time.
No more page 3
The founder of this campaign was Lucy Anne Holmes because she was sad that the most prominent photo of a women in a British newspaper is just 'in her pants'.
It’s 2014! Page 3 was first introduced in the sexist 1970s. A lot has changed over the last 30+ years in our society, we think it’s time The Sun caught up…
It’s soft porn in the UK’s no.1 selling family newspaper that children are exposed to. Until 2003 the models were only 16 (and made to dress up in school ties and hats – seriously!) It’s never been OK. One day we’ll look back on this and think “oh my goodness, we did what?!”
What does it teach children? They see page after page of pictures of men in clothes doing stuff (running the country, having opinions, achieving in sport!) and what are the women doing in this society they’re learning about? Not much really, other than standing topless in their pants showing their bare breasts for men. It’s not really fair, is it?
Women say, do and think so many interesting and incredible things and should be celebrated for their many achievements. They are people, not things! Not ‘that’. The fact that we hear ‘look at the tits on that’ or ‘I’d do that’ is disgusting, disrespectful and objectifying. Page 3 of The Sun is the icon that perpetuates and normalises this horrible sexist ‘banter’.
Every single weekday for the last 44 years in The Sun newspaper the largest female image has been of a young woman (usually of a very particular age, race, physicality) showing her breasts for men, sending out a powerful message that whatever else a woman achieves, her primary role is to serve men sexually. Pretty rubbish that really.
The Sun newspaper could be so much stronger without Page 3. Because currently, any story they run about women’s issues such as rape, sexual abuse, harassment, domestic violence or the dangers of online porn is drowned out and contradicted by the neon flashing sign of Page 3 that says ‘shut up, girls, and get your tits out.
3. The contrasting debates are that its outdated and pointless now. Barbara Ellen says being a glamour model is no different to catwalk models wearing certain clothing which also shows parts of the female. She also argues that if it is such a problem then celebrities should be warned too and breast feeding mothers. 4. This campaign can be linked to the post feminism idea as the future of feminism can be seen as over now because women are deciding to show themselves how they please now and example being a page 3 model. Whereas feminism is more of rights of the women and equality.
5. I am in favour of the campaign because page 3 degrades women and they are seen as sex objects by the consumers, which in turn sort of corrupts their minds.
6. I believe there is still a need for feminism because women are still not regarded as highly as men, this is shown through politics and the media as there is always a higher percentage of men doing certain jobs than women.
Snapchat helps Daily Mail and Vice Media get on message with youngsters
This article is about how other media organisations have linked up with snapchat and created a new discover page.
Daily Mail, Vice Media and Snapchat, the messaging app once mainly known for sexting, might seem unlikely allies in shaping the future of media distribution. But in the frenetic search for the next big social media platform, it seems media organisations are prepared to accept unlikely bedfellows in the name of necessity.
Media partners create what Snapchat calls “editions” – bundles of stories that disappear after 24 hours – for the new platform, with Snapchat’s fledgling editorial team also providing content.
Discover is unusual as one of the first formal alliances between traditional media companies and new-style social media apps such as Line, WhatsApp and Snapchat, which host one-to-one messaging, rather than the one-to-many or many-to-many interactions of Twitter and Facebook. Yet its launch could also be seen as extensions of media organisations’ existing collaborations with these next-generation social media, which include the Oxford Mail launching a WhatsApp news service and the BBC experimenting with news via WhatsApp and WeChat in India, in a search for the “new Facebook” and the associated traffic.
This is a good idea for companies to interact, this increases the users.
Twitter: what we learned from the social network's latest financial results
This article is about Twitter almost being able to reach 300 million users by March.
The social network’s earnings call with analysts provided more context to its latest numbers, including news of an iOS 8 bug that lost it four million users; Twitter’s further plans for recommendation and curation; and a data-sharing deal with Google.
Twitter had an average of 288 million monthly active users (MAUs) in the final quarter of 2014. That’s up 20% year-on-year, but was only four million more MAUs than it averaged in the third quarter of 2014.
The main reason investors were so chuffed with Twitter’s financials was its growth in revenues – up 97% year-on-year to $479m in the fourth quarter
Twitter now makes $2.37 in ad revenues for every 1,000 timeline views on its service, and mobile is the key. 80% of its active users access Twitter from a mobile device at least some of the time last quarter, and mobile ads accounted for 88% of Twiter’s $432m of advertising revenues.
Due to the usage of the Twitter app on smartphones revenues are increasing and so are users.
Alvarado (1987)- He suggested there were 4 key themes in racial representations:
Pitied- Feeling sorry for
Exotic-Different in a way
Humorous- Make us laugh
Dangerous- Being a threat
Franz Fanon- He was a black psychoanalyst and came up with 4 themes to describe black people.
Primitivize- Exotic and virile tribal warriors
Infantilize- portrayal of children e.g charity adverts
Decivilize- Looking like 'gangsters'
Essentialize- All categorised into one group/ all look the same
Edward Said's- Was a post colonial theorist, he wrote a book on Orientalism. Argued the west, particularly colonising Europe constructed a meaning of the East that suggested it was different, dangerous and uncivilised.
2. Yasmin shows a bit of both sides of being positive and negative towards British Muslims. The positive was that it showed traditional ways of them such as a boy following his religion by praying. The negatives would be when the sign saying 'Paki's go home' was written on the shutter on the street. Therefore this reinforces Edward Said's theory as people see Muslims as being different according to the sign. Also the women seems to be hiding the fact that she prefers the western way by changing her clothes and taking off her religion head piece secretly and driving away to meet another man. This suggests the west is superior to the East as she wants to act more Western than Eastern.
3.
The Fresh Prince of Bel Air links with Alvarados theory as this theme tune and the whole show in general was a comedy therefore shows it is 'Humorous'.
This shows the 2011 riots in London which links with Alvarados theory of being 'Dangerous'.
This is a charity save the child advery which links wit Alvarado's theory as this is an example of where the audience would feel 'pitied'.
This is another charity advert for water aid which links to Fanons theory- infantilize.
The Ferguson riots links with Fanon's theory as is shows them being 'decivilized' because they are rioting and ruining shops ad streets.
London riots links with Fanon's theory as it shows 'essentialisation' they all look the same and are grouped in one category.
East is East is a movie which shows British muslims acting the way they want, linking with Edward Said's theory of orientalism showing they were different to the rest of the community and showing the west was more superior.
This show links with Said's theory as it shows these people as being different and maybe uncivilised in a comedic way.
Yasmin links with Said's theory as she wants to be more western showing it is more superior.
Films: Kidulthood, Adulthood, Ill Manors, Bulletboy, Attack the Block
TV programmes: Goodness Gracious Me, Citizen Khan, Top Boy, Luther, 53 degrees north
Online productions: The Ryan sisters, Meet the adebanjos, Brothers with no game, Venus vs Mars, All about the Mckenzies
2. Alvarado's and Fanon's theories do link with Destiny's short films in some ways. In the production 'Tight Jeans' there are two racial representations which apply to Alvarado's theory; humorous and exotic. The clip shows three black male youths who basically talk nonsense which is meant to be funny making comments such as 'black people are the reason for world population', they make fun of each other and question the stereotype of whether a black mans intimate area is bigger than a white mans. The exotic element is due to those youths having a background from Africa. However this clip goes against the element of black youths being dangerous, the stereotype is subverted; what is shown is completely the opposite. All three of them are sitting on a wall talking amongst themselves whilst two white men walk past, the dominant stereotype would normally be that the black youths would act violent against them but instead they keep to themselves. Fanons theory links as these youths are infantilized, they act like children which is represented by what they talk about and the way they converse with each other. They also act decivilized because of the way they are presented, sitting on a wall with nothing to do and just hanging around like thugs.
'Gone too Far' is a comedic film trailer which is about a Nigerian family. An element of pitied according to Alvarado's theory is felt as the audience feels sorry for the brother who comes to visit London from Nigeria as he is not familiar with the differences. There is definitely humour as it seems to be quite funny, an example would be the brother from Nigeria singing in a chicken shop. It is exotic because he is from a different country. The stereotype of black people being dangerous is subverted as the film is all a comedy however there was a little bit of violence shown in the trailer of a guy threatening another whilst playing basketball. From Fanon's theory we associate the characters being infantilized because of the way the person from Nigeria acts which is quite idiotic by singing and the way he approaches the females.
