Independent case study- new and digital media

Chosen industry: Film

Audience

1. New and digital media  has changed the audience experience in film as social media is used to promote films and gives an opportunity for individuals to give their opinions through social sites such as Twitter. 
2. New and digital media has changed the way the audience consume films as there are many movie streaming websites available which are free to use, this can have an impact on the amount the movie has grossed. 
3. The size of the audience may have changed as it could increase by how popular the film is on social media. An example would be the way 'The fault in our stars' was promoted on Twitter and '50 shades of grey'. These were spoken about so much at the time of release that they trended and made high amounts of profit. 
4. Positive changes: The audience is able to give their opinions on new films that are released through new and digital media such as social networking sites like Twitter. It can also make films popular if they get trending. There are movie sites and fan pages to follow, so the consumers can also be the critics of films.
5. Negatives: Through new and digital media the audience is able to stream movies online through illegal piracy, this can make the impact of the films release decrease and also lower the profits for it.
6. Audience pleasures have not necessarily changed unless stories to films that are newly released are given away through social media.
7. The target audience for my case study is literally anybody and everybody of all ages and class. Films appeal to everyone as it depends on what film it is.

Institution

1. Ownership and control in film can be negative as people can view or release pirate copies of movies.
2. New and digital media has had an impact on ownership for the same reason to do with piracy.
3.  New and digital media has changed the way institutions produce texts by taking into account the consumers needs and wants.
4. It has changed the way institutions distribute their products as there is more of a hype when films are released through new and digital media.
5. New and digital media may threaten the film industry as sites like Netflix are taking over with their popular shows.
6. Regulation has become more strict.

UGC

1. Fans make their own websites to do with movies they may be fans of, such as the Harry Potter fan site where exclusives are revealed.
2. UGC has changed the way films are spoken about and how data is collected of how popular or unpopular a movie is. This is due to social media such as Twitter and Facebook.

Marxism, pluralism and hegemony