NDM Summary

1. 12/09/14 Fault in our stars, 
2. 12/09/14 Petition for Obama
3. 12/09/14 Top 100 Youtube Channels
4. 15/09/14 YouTube stars and Facebook, 
5. 15/09/14 Game:Destiny- huge profit,
6. 15/09/14 iPhone 6 release
7. 22/09/14 Sexism at freshers week,
8. 22/09/14 website: Alibaba worth more than Google?  
9. 26/09/14 Twitter targets film advertising,
10. 26/09/14 Problems with iPhone 6
11. 06/10/14 Sky ‘saddened’ over death of alleged McCann troll
12. 08/10/14 UK viewers ‘spend five hours a week viewing TV, clips and films online’
13. 08/10/14 BBC iPlayer catch-up window extended to 30 days
14. 08/10/14 Last.fm made loss of £2.1m last year
15. 10/10/14 Cassetteboy parodies
16. 13/10/14 Can Twitter make money out of breaking news or is it a PR platform?
17. 23/10/14 Twitter changes: 20 hits and misses from the social network's history 
18. 23/10/14 Is UKIP winning on Facebook and Twitter? 
19. 23/10/14 Facebook pays no UK corporation tax for a second year
20. 23/10/14 Media jobs website Gorkana sold to Cision in £200m deal  
21. 7/11/14 John Lewis christmas advert 
22. 7/11/14 get over newspapers dying out 
23. 17/11/14Cost of pay for TV channels
24. 17/11/14Facebook introducing 'Facebook for Work'
25. 23/11/14 Social media to get a job
26. 23/11/14 Print in decline
27.  04/12/14 Twitter unveils new system for reporting abuse
28.  04/12/14 Google and Facebook dominate digital market
29.  04/12/14 Tesco joins retail stampede -social media
30.  04/12/14 Cancer research trends
31.  05/12/14 More than half of ads are digital
32.  05/12/14 Twitters reaction to politics 
33.  18/12/14 Reading print bids a farewell to print
34.  18/12/14 220 Journalists jailed
35.  03/01/15 Who’s taking control this year? Google, BBC, Facebook, or even North Korea?
36.  03/01/15 From YouTube to Facebook – will video be the one to watch in 2015?
37.  03/01/15 The virtues of Vice: how punk magazine was transformed into media giant 
38.  03/01/15 Arrested over twitter threats
39.  12/01/15 Developers made $10bn from iOS apps in 2014
40.  16/01/15 Mark Zuckerburg defends Facebook
41.  16/01/15 social media doesnt cause stress
42.  16/01/15 BBC news online to overhaul website and app 
43.  18/01/15 BuzzFeed launches its own 'public chat' channel in messaging app Viber
44.  18/01/15 Using Facebook at work 
45.  24/01/15 Social engagement now more important than TV ratings, says Fremantle boss
46.  24/01/15 Twitter encourages 'verified' users to stop posting photos from Instagram
47.  29/01/15 Seven things we learned from Facebook's latest financial results
48.  29/01/15 Bloomberg switches off comments in website redesign
49.  08/02/15 Twitters latest financial results
50.  08/02/15 Snapchat helps Daily Mail and Vice Media get on message with youngsters
51.  20/02/15 Mail online increased browsers online
52.  21/02/15 Embrace social media stars, they can work wonders for your brand
53.  21/02/15 Spanish politicians try to woo voters over WhatsApp
54.  21/02/15 Google to launch YouTube subscription service without ads
55.  05/03/15 vice apprenticeship
56.  05/03/15 Twitter tries to end online abusers
57.  13/03/15 BBC teams up with Google to launch digital revolution for young people
58.  13/03/15 Buzzfeed live streams interview with David Cameron
59.  22/03/15 Twitter- Jeremy Clarkson petition
60.  22/03/15 Mail online and Guardian only UK titles to increase audience
61.  23/03/15 Women killed herself after being doorstepped for trolling
62.  10/04/15 Google interested in buying Twitter
63.  10/04/15 Democracy will die due to dying journalism
64.  10/04/15 Buzzfeed denies deleting articles to appease editors.
65.  10/04/15 Vlogs are an insight to peoples lives
66.  10/04/15 Fortune magazine takes on six former GigaOm journalists
67.  18/04/15 social media elections
68.  18/04/15 Is online video the saviour of fragmented digital marketing?
69.  23/04/15 Instagram for businesses
70.  26/04/15 Why Europe needs a digital regulator

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Why Europe needs a digital regulator

This article is about how the European Commissioner of Digital Science and Society, called for ‘a central EU-wide body with the power to monitor platforms’ use of data’.

• Shouldn’t we have some recourse if Facebook decides to manipulate an election, or Google disappears a favourite firm from its all-important rankings?
• In the United States, competition regulators have largely shrugged. They claim to be monitoring big firms’ behaviour, but they lack the technical expertise to do so. 
• journalist Peter Maass noted, “The agency can take companies to court, but its overworked lawyers don’t really have the time to go the distance against the bottomless legal staff in Silicon Valley.”
• The new economy demands a new regulatory body, with the ability to continually monitor the law-like power now assumed by major digital platforms to themselves.
• Presently, the focus is on how a behemoth like Google might manipulate search results to strangle would-be competitors before they can reach critical mass.
•  Europe can’t expect its digital talent to take on the Googles, Facebooks, Amazons and Apples without some assurance that law will prevent the behemoths from handing them an offer they can’t refuse: be acquired, pay hefty fees for ads or placement, or risk total obscurity.
• 
  

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http://www.theguardian.com/small-business-network/2015/jan/13/how-use-instagram-promote-business

Snap happy: how to use Instagram


This article is about how small businesses can use the social media site Instagram to promote themselves.

•  Instagram is the social media tool of choice – and it’s easy to see why. The app has built up such a strong following it’s now more popular than Twitter, with monthly users topping 300 million.
• SMEs have quickly succumbed to Instagram’s charms, posting creative daily shots of their own brand and garnering thousands of fans while doing so. Premium womenswear boutique Black White Denim joined Instagram six months ago and has quickly usurped other social networks to become owner Jo Davies’ favourite platform.
• For many businesses owners, Instagram has not only catapulted brand awareness but also acted as a powerful sales driver. “Instagram makes a big difference to our business,” says Alienor Falconer, director of The Bright Company, a sleepwear and bedding brand for babies and young children. 

Instagram is a good way to help the businesses boost their popularity as the social site has many followers.

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http://www.theguardian.com/media-network/2015/apr/16/online-video-digital-marketing

Is online video the saviour of fragmented digital marketing? 

• Fragmentation and complexity has, in my opinion, always been the single biggest barrier to digital marketing’s advancement. Brand managers for whom communications is often just a small slice of their daily workload are understandably put off when a digital expert rolls up explaining the latest complexities and technical capabilities. 
• Video promises to be the great unifier – a simple, well understood format that can spread itself across most major digital media channels, delivering believable return on investments in the process.
• One thing that is clear is that online video has matured hugely over the past 18 months and along with it marketers’ attitudes.
• Unfortunately the waters of online video aren’t quite as transparent as one might hope. The content might potentially be the same but there’s a world of forced pre-rolls, skippable true views, in-banner video and auto-play (or even auto-preview) posts to discover. 

 

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http://www.theguardian.com/politics/2015/apr/17/who-is-winning-the-election-battle-on-social-media

Who is winning the election battle on social media? 

This article is about consumers taking part with the election through social media. 

• Though successive elections since the mid noughties have been described as the first to be contested on social media, the coming poll on 7 May has seen the political parties and hopeful candidates engage with Facebook, Twitter,Instagram and other platforms like never before.
• The party’s official Twitter account @uklabour is also way ahead in terms of Twitter mentions (with 388,109 tweets and retweets), again with @ukip second (212,418) and @conservatives third (158,158). Notably, the three politicians whose individual Twitter accounts make the top 10 mentions list are @nigel_farage, @ed_miliband and the Plaid Cymru leader @leannewood. 
• Precise details of each party’s organised campaign - and the amount they are spending on them - are difficult to come by, but in a measure of the importance of social media to the campaigns, it was reported earlier this year that the Conservatives have dipped into their considerable election war chest to spend more than £100,000 a month on Facebook for advertising and to secure paid-for “likes”. The BBC suggested Labour was directing its resources elsewhere, with an estimated spend of less than £10,000 a month on its own Facebook presence. 

This is good for engaging people with politics, especially the younger generation as they are the main consumers of social media. 

Ignite

Ignite presentation

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http://www.theguardian.com/media/2015/apr/08/fortune-magazine-takes-on-six-former-gigaom-journalists 

Fortune magazine takes on six former GigaOm journalists 

This article is about Fortune hiring six journalists from a tech site which recently closed down.

•  “Fortune has always covered how technology is changing the workplace – 85 years of publishing prove it – but things are changing faster and more dramatically than ever before. 
• Time CEO Joe Ripp had reportedly been in negotiations to buy GigaOm before deciding to hire the journalists, many of whom were senior writers for the site. 
• The writers joining Fortune will focus on the magazine’s digital platforms but will also contribute to the print magazine and appear at Fortune events. 
• Fortune has been seeking to increase the amount of content it produces to attract more visitors since it lost referrals from CNN when Time Warner split its broadcast and publishing divisions into separate companies. 

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http://www.theguardian.com/technology/2015/apr/12/tanya-burr-vlogging-blogging-youtube

Tanya Burr: ‘Vlogs are like being inside someone’s house. It’s an insight into people’s lives’

This article tells us about how Vlogs introduce the audience inside the lives of vloggers. 

• what first gave you the idea to start vlogging?
  Well, back in 2009, I loved the idea of being a makeup artist, so went to college in my home town, Norwich, to learn. They’d just started uploading tutorials on to the internet, mainly to help students – how to do a smoky eye, stuff like that. They told me I should start a YouTube channel as a creative outlet, to practise makeup looks and get people’s opinions. That’s how it all started. 
• 
  
• You have 2.9 million YouTube subscribers, 1.6 million followers on Instagram and 1.3 million on Twitter. What’s the secret?
  I really don’t know. In the comments, people say I make them feel good, I’m relaxing to watch and they like my positivity and outlook on life 

Vlogs are a way to make people relate to them which is good for social media as this is how you gain attention. 

•  

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http://www.theguardian.com/media/2015/apr/11/buzzfeed-denies-deleting-critical-articles-to-appease-advertisers

BuzzFeed denies deleting critical articles to appease advertisers

This article is about Buzzfeed lying about deleting articles to please advertisers. 

• The articles were removed because of editorial concerns, the site’s editor-in-chief Ben Smith told staff in an email on Friday. He said both had since been reinstated because their deletion had been against BuzzFeed’s policy. 
• Both of the deletions, Smith wrote, “involved the same thing: my overreaction to questions we’ve been wrestling with about the place of personal opinion pieces on our site”. 
• An update to that article included a denial from BuzzFeed that advertising concerns had anything to do with the decision to delete. 

Even though Buzzfeed face criticism for their actions they are allowed to delete or post as they please. 

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http://www.theguardian.com/media/greenslade/2015/apr/07/democracy-will-die-if-professional-journalists-go-to-the-wall

Democracy will die if professional journalists go to the wall

This article is about how journalism is dying as there is no need for it anymore due to technology. 

• “The job of the professional journalist is as dead as the elevator operator”. That’s the view of Michael Rosenblum, speaking a week or so ago at a conference on mobile journalism.
•  there are 3bn people around the world with smart phones that are “remarkably powerful platforms for journalism”. People can write on them, snap pictures, shoot video and then upload it to the internet for free. 
•  If the job of the professional journalist really is dead, then so are we all because it means that democracy itself is under threat of extinction. 

I agree that journalism is dying as people now create news stories via citizen journalism due to the movement of technology at this time. 

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http://www.theguardian.com/business/2015/apr/10/why-would-google-be-interested-in-buying-twitter

Why would Google be interested in buying Twitter?

This article is about Google's rivalry with Twitter based on the usage by consumers. 

• Twitter is valued at about $33bn. Google has around $60bn in the bank, though a lot of that is stashed overseas to avoid taxes on repatriation; a share- or debt-funded acquisition might be simpler. 
• Twitter, whose users send out 140-character “tweets” visible to anyone who follows them, has something the search and data specialist does not: a thriving, engaged social network. 
• Some think Google’s problem with “social” is that its data-driven culture tends to be blind to the tweaks that make people love social networks. But as mobile use becomes dominant, social networks offer the most valuable advertising space. In the fourth quarter of 2014, 69% of Facebook’s advertising revenue came from mobile ads, up from 53% a year before; and revenues were up 49%. 

If Google bought Twitter this could possible make them the biggest media giant. 

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http://www.theguardian.com/media/2015/mar/20/sky-news-mccann-brenda-leyland 

Woman killed herself after being doorstepped over McCann trolling 

This article is about a women who was found dead in a hotel room due to sour tweets she received.

• On 30 September she was approached by Brunt and a cameraman outside her village home in Burton Overy, Leicestershire, after the journalist was given a dossier containing details of people allegedly posting abusive tweets about Kate and Gerry McCann, whose daughter Madeleine disappeared in Portugal in 2007. Leyland had posted or reposted more than 400 tweets about the McCanns, the inquest heard. 
• Sky broadcast footage of Leyland, but did not name her or give details of where she lived, the inquest heard.
• A Sky News spokesman said: “Brenda Leyland’s tragic death highlights the unforeseeable human impact that the stories we pursue can have, and Sky News would like to extend its sincere condolences to her family.” 

This shows the power of social media, this women was attacked verbally for expressing her opinions on the McCann family.

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http://www.theguardian.com/media/2015/mar/19/mail-online-guardian-increase-daily-audience-january

Mail Online and Guardian only UK titles to increase daily audience in February


This article is about The Mail Online and The Guardian having increased their online views whilst other news sites such as Trinity Mirror have seen a decline by a large amount.

• The average number of unique browsers visiting Mail Online each day increased by more than 5% to 14.7m while the Guardian saw an increase of nearly 5% to 7.35m, according to Audit Bureau of Circulations for February.
• Month-on-month, the biggest losers were Trinity Mirror, whose daily browsers fell at its national titles by 16.6% to just under 4m, and Metro, whose average daily browsers decreased by more than 10% to 1.1m.
• The long-term picture, however, tells a different story. Both titles have almost doubled their average daily audience compared with the same period 12 months ago. 

This shows there are popular news sites out there and it all depends on how they portray themselves in the media.

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http://www.theguardian.com/media/2015/mar/20/jeremy-clarkson-petition-guido-fawkes-bbc-top-gear

Jeremy Clarkson petition: is Guido Fawkes making tracks for the BBC?



This article is about a website called Guido Fawkes which reached out on Twitter on how to get a tank to get one million signatures for Jeremy Clarkson to come back to Top Gear.

• the site promised a “big surprise” if the petition, then at more than 960,000, passed the landmark figure. It continued to push the petition on Friday, obviously keen to get to 1m by lunchtime.
• The publicity around Clarkson’s foul-mouthed tirade against BBC bosses at a charity event on on Thursday night could help Guido’s petition top over 1m – although growth in the number of signatures has slowed in recent days.

It shows how powerful social media is, Twitter was able to get people to tweet and trend in favour of Jeremy Clarkson. Consumers suggested ways of getting a hold of a tank to reinforce the one million signatures on the petition.

Independent case study- new and digital media

Chosen industry: Film

Audience

1. New and digital media  has changed the audience experience in film as social media is used to promote films and gives an opportunity for individuals to give their opinions through social sites such as Twitter. 
2. New and digital media has changed the way the audience consume films as there are many movie streaming websites available which are free to use, this can have an impact on the amount the movie has grossed. 
3. The size of the audience may have changed as it could increase by how popular the film is on social media. An example would be the way 'The fault in our stars' was promoted on Twitter and '50 shades of grey'. These were spoken about so much at the time of release that they trended and made high amounts of profit. 
4. Positive changes: The audience is able to give their opinions on new films that are released through new and digital media such as social networking sites like Twitter. It can also make films popular if they get trending. There are movie sites and fan pages to follow, so the consumers can also be the critics of films.
5. Negatives: Through new and digital media the audience is able to stream movies online through illegal piracy, this can make the impact of the films release decrease and also lower the profits for it.
6. Audience pleasures have not necessarily changed unless stories to films that are newly released are given away through social media.
7. The target audience for my case study is literally anybody and everybody of all ages and class. Films appeal to everyone as it depends on what film it is.

Institution

1. Ownership and control in film can be negative as people can view or release pirate copies of movies.
2. New and digital media has had an impact on ownership for the same reason to do with piracy.
3.  New and digital media has changed the way institutions produce texts by taking into account the consumers needs and wants.
4. It has changed the way institutions distribute their products as there is more of a hype when films are released through new and digital media.
5. New and digital media may threaten the film industry as sites like Netflix are taking over with their popular shows.
6. Regulation has become more strict.

UGC

1. Fans make their own websites to do with movies they may be fans of, such as the Harry Potter fan site where exclusives are revealed.
2. UGC has changed the way films are spoken about and how data is collected of how popular or unpopular a movie is. This is due to social media such as Twitter and Facebook.

Marxism, pluralism and hegemony

Learner response

Q1) How are media language techniques used to make the two media products appear

believable and authoritative? 

The use of camera angles used in media product one portray the realism of the context of the video. Tracking shots are used in the protest following the angered women, this gives the audience a feel of how it would be like to be in that situation. There are also close ups and handheld shots which give a sense of raw footage when its handheld making it seem more believable and authoritative.

There are also interviews with protesters as they are protesting showing these people in the heat of the moment which looks believable and is more engaging on a news channel. There is also a voiceover in media product one which is a narration of what is going on in the video as a way of informing the audience if they do not understand. Diegetic sound is used so consumers can hear the protesters as this makes it more real and believable.

Media product 2 portrayed branding for the website which included of a logo, slogan and mission statement. These are of much importance to an authoritative site and brand therefore due to this it all seems believable.  

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http://www.theguardian.com/media/2015/mar/09/buzzfeed-david-cameron-interview-facebook 

BuzzFeed to stream live David Cameron interview 

This article is about Buzzfeed streaming a live interview of David Cameron on their Facebook page. 

• It will be the first international edition of the digital media outlet’s “BuzzFeed Brews” series, designed to offer a “casual setting rather than in a traditional interview format”.
•  It will be the first international edition of the digital media outlet’s “BuzzFeed Brews” series, designed to offer a “casual setting rather than in a traditional interview format”. 
• Cameron’s participation follows BuzzFeed’s interview with President Barack Obama last month, which was one of a number of interviews Obama did with new media outlets, including Vox at the start of last year.

In my opinion this helps consumers become more involved with politics as the social site Facebook is popular with the younger generation as well as the older, so a website like Buzzfeed is likely to be a favourite on many profiles therefore this is a clever way to make people view this.  

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http://www.theguardian.com/media/2015/mar/12/bbc-google-make-it-digital-tony-hall 

BBC teams up with Google to launch digital revolution for young people

This article is about the BBC joining Google with an initiative to inspire the younger generation. The aim is to educate children as young as 11 years old about coding, one million children will be given a 'micro bit' which is a coding device. 

• Hall compared the initiative to the BBC Micro, built by Acorn Computers, which was many children’s first experience of computing 30 years ago. 
• “This is exactly what the BBC is all about – bringing the industry together on an unprecedented scale and making a difference to millions. 
• The ‘micro bit’ is a small programmable hardware device which will help children learn basic coding and programming. It is still in development and will become available this autumn. 
• Hall said he hoped the initiative would help solve the UK’s technology skills shortage, with predictions that the country would require 1.4 million “digital professionals” over the next five years. 

In my opinion this is a good idea as it will help these children become further skilled in computing, therefore as they grow older they will have these skills with them and could help prevent a technology skills shortage and jobs would be more available to them.  

Index- Identities and the Media

1. Reading the Riots
2. Post Colonialism: Destiny Ekaragwa film analysis
3. Post Colonialism: theory and clip task
4. Feminism: post feminism article and no more page 3 task
5. Feminism: waves and feminism and online activism
6. Collective identity and the media

collective identity

1)  Sections-  who are you?  

This is about creating an identity for yourself and how our ideas on self image are. There is a certain way we are and a difference of how we want to be seen. The way the media informs us about fashion etc. has an influence on how we use it. 

I think therefore I am- This is about how identities were set to an individual according to their class, race, religion..
From citizen to consumer- About the need of having our desires met, advertising has helped people realise what they want.
Rise of the individual- Individualism began which made people want to be unique.
Branding and lifestyle- Branding was a way for people to buy products to match their personalities.
Who will we be?- We as individuals are in control of our public image when it comes to the internet and such.

2) 5 brands associated with me- Apple, Rimmel, Maybelline, River Island and Accessorize. These reflect me as I use something to do with these brands everyday.
3) I do agree to some extent that the media is style over substance as the most popular things in media are to do with style, fashion and fame.
4) Media saturation is constant media surrounding everybody, whether it be TV or online. I agree we do live in a media saturated world but this may not be a bad thing as media is needed in the world as a way of communication and innovation of technology and future developments.
5) My presence on social media is not a true reflection of who I am as I do not use social media often.
6) Data mining is a good idea as it provides consumers with the benefit of being introduced to products they may be interested in. This is not really an invasion of privacy as it is helping the consumer.