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http://www.theguardian.com/media/2015/mar/19/mail-online-guardian-increase-daily-audience-january

Mail Online and Guardian only UK titles to increase daily audience in February


This article is about The Mail Online and The Guardian having increased their online views whilst other news sites such as Trinity Mirror have seen a decline by a large amount.

• The average number of unique browsers visiting Mail Online each day increased by more than 5% to 14.7m while the Guardian saw an increase of nearly 5% to 7.35m, according to Audit Bureau of Circulations for February.
• Month-on-month, the biggest losers were Trinity Mirror, whose daily browsers fell at its national titles by 16.6% to just under 4m, and Metro, whose average daily browsers decreased by more than 10% to 1.1m.
• The long-term picture, however, tells a different story. Both titles have almost doubled their average daily audience compared with the same period 12 months ago. 

This shows there are popular news sites out there and it all depends on how they portray themselves in the media.