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http://www.theguardian.com/media/2014/dec/01/gadget-obsessed-uk-top-digital-advertising-spend 

UK set to be first country in which more than half of ad spend goes digital 

This article is about how more than half of the UK's expenditure on advertising has become digital. This shows that advertisers are moving along with the times and have realised innovative technology is the way to get messages across. 

• Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media. 
• Next year more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, and billboards, posters and buses combined. 
• According to Group M paid search advertising will grow to £4.2bn, with about 29% of that on mobile devices, most of which is hoovered up by Google, which has more than 90% share of the UK market. 
• Group M is forecasting that more than £160m in print advertising will be lost from the UK newspaper market next year. 
• Regional newspapers are expected to see a 9.1% fall in print ad revenues to £820m, a fall of £82m year-on-year. 

I would say advertising is best shown on social media and websites as many people use the internet in everyday life as it has now become a necessity therefore it is a good thing that more than half of advertising is digital.