Google and Facebook will have more than half of UK digital ad market
This article is about how predictions say Google and Facebook which are media giants will be taking over more than half of the £8 billion digital market in 2015 due to advertisements on smartphones and websites.
- The UK operations of Google and Facebook will make a combined £4.1bn in 2015, a 50.8% share of the total expected to be spent on ads on websites, smartphones, online video and social media next year.
- Facebook UK’s ad revenues are forecast to grow by 55% this year to £576m and by a further 29% next year to £743m, with all of that income coming from display advertising.
- Google that continues to dominate the UK market, keeping a stranglehold on advertising derived from internet searches with a 90% market share.
- Google UK dwarfs Facebook with a 41.6% share of the total UK ad market to the social networking site’s 9.2%.
- Twitter UK is expected to make about £89.5m in the UK this year, with £82m of that coming from advertising.
- Emarketer said that a major driver for both Google and Facebook has been the explosion in ad spending on smartphones.
No comments:
Post a Comment