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http://www.theguardian.com/technology/2015/feb/06/twitter-social-network-financial-results

Twitter: what we learned from the social network's latest financial results


This article is about Twitter almost being able to reach 300 million users by March.

• The social network’s earnings call with analysts provided more context to its latest numbers, including news of an iOS 8 bug that lost it four million users; Twitter’s further plans for recommendation and curation; and a data-sharing deal with Google.
• Twitter had an average of 288 million monthly active users (MAUs) in the final quarter of 2014. That’s up 20% year-on-year, but was only four million more MAUs than it averaged in the third quarter of 2014.
• The main reason investors were so chuffed with Twitter’s financials was its growth in revenues – up 97% year-on-year to $479m in the fourth quarter
• Twitter now makes $2.37 in ad revenues for every 1,000 timeline views on its service, and mobile is the key. 80% of its active users access Twitter from a mobile device at least some of the time last quarter, and mobile ads accounted for 88% of Twiter’s $432m of advertising revenues.

Due to the usage of the Twitter app on smartphones revenues are increasing and so are users.