ndm article

http://www.theguardian.com/media-network/2014/nov/07/newspapers-not-dying-buzzfeed-new-york-times

Let’s get over the whole 'newspapers are dying' thing 



This article is about Tien Tzuo who believes newspapers are not dying out and that new media is falsely undermining newspapers' capacity for innovation. He says people conflate content with form.

•  Newspapers are intellectual assets, not physical ones. Their core product consists of making smart editorial decisions and publishing sharp voices. Whether you choose to read those voices on a phone or on a broadsheet makes no difference.

• News UK made a considered decision to partner with Spotify because lots of people like to listen to music while they read, and most journalists love music and are happy to contribute playlists. It was a natural fit.

• The FT actually makes most of its money from content, essentially flipping the modern newspaper business model on its head. But this has benefits on the advertising side as well. The greater behavioural and demographic insight that comes with membership plans and paywalls helps newspapers move away from empty calories like slideshow page views towards more valuable engagement metrics like time spent. 

• get over the whole “newspapers are dying” thing. They’re certainly moving in lots of creative new directions (and eventually they may ascend out of physical world altogether - holograms, maybe?), but they’re definitely not going gently into that good night.

• Generation Y actually spends 38% more time reading newspapers (online and off) than my own, Generation X. So as long as papers continue to create great content, hire quality journalists and come up with inventive new ways to bring their readers into the fold, they’ll do just fine.

In my opinion print newspapers are dying out, however the online versions have increased their consumer views. So eventually they will die out in the next few generations as the newer generations will be onto technology as the norm.