Monday, 15 September 2014

Articles


YouTube stars and shows may be heading to your Facebook news feed
   
This article is about how Facebook are trying to come into a deal with YouTube for them to become a part of their online video distribution network. Facebook have hired staff from Los Angeles to court these companies and their stars. Facebook are also working on ways to gain more revenue from advertising to beat YouTube. Facebook also joined Yahoo as a tactic to compete with YouTube.

·         The top 100 YouTube channels generated 9.46bn video views in July 2014.

·         Facebook made $2.68bn from advertising, up 67% year-on-year.

·         YouTube’s advertising revenues will rise from $5.9bn in 2014 to $8.9bn in 2016.

This article engaged me because according to these statistics more brands will divert money away from broadcast TV to online video which I think is possible. Overall it suggests that even though Facebook is such a big organization and is very well known, it still has a lot of competition and statistically showing they need YouTube’s help.  






How video games like Destiny are making a huge profit

This article is about how ‘Destiny’ could be one of the most successful games in history as the start has been really successful.  Most games of the first person shooter genre are known to be the most popular.

·         It is the most pre-ordered game in history that is not a sequel.
 
·         Almost 40% of sales for the first year are generated within first five days of release.
 
·         Last year’s Grand Theft Auto V generated $800m (approximately £49m) worldwide on its first day.
 
In my opinion nowadays gaming is a big part of a child/teenagers life as this is a major part of their entertainment. Therefore games like ‘Destiny’ are bound to be popular for the latest consoles out such as the PS4 and Xbox one. Social media also has a role to play for the game to be so popular such as Twitter.






Apple reveals 4m pre-orders for iPhone 6 and iPhone 6 Plus in first 24 hours



To summarize, this article is about customers not being able to receive their pre-ordered iPhones until October after the record first day sales. These phones are off to a record breaking start already having 4 million pre-orders within the first 24 hours.

·         2m first-day pre-orders of the iPhone 5 in September 2012, which it said then was double the previous record of 1m units set by the iPhone 4s in 2011. 
 
·         Some analysts reckon that in the Christmas quarter, from October to the end of December, Apple could sell 60m iPhones, compared with 51m the year before.

·         China is Apple’s largest market, ahead of the US, and demand for the larger iPhone 6 Plus is expected to be high.

Apple is a very widely marketed brand which has many loyal customers as proved in this article, however in my opinion the biggest rivalry is with Android and Samsung’s as the new Galaxy note 4 is set for release in October which is only a month after the iPhone 6 is released.



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