Sunday, 22 February 2015

ndm

http://www.theguardian.com/technology/2015/feb/19/google-launch-youtube-subscription-service-without-ads-Netflix

Google to launch YouTube subscription service without ads



This article is about Google getting rid of advertisements on YouTube videos as a way of fine tuning it to consumer satisfaction, this is because they are rival to other sites such as Netflix.

  • subscription offering was important to YouTube because some viewers did not wish to sit through advertisements.
  • The move would allow YouTube to compete with companies such as Netflix and represent a significant change for the site, whose free ad-supported videos attract more than one billion users a month.
  • YouTube has been exploring a paid, advert-free version of its service for some time, launching a pilot program in 2013 that allowed individual content providers to charge consumers a subscription fee to access a particular video channel.
  • Launched last year, Google Preferred packages together the most popular YouTube channels and sells ads across them up front, in the same way that traditional TV ads are sold.
YouTube are trying to keep their consumers as there are other rivals out there and they want to stay in the game so are getting rid of things people do not like such as advertisements.

ndm

http://www.theguardian.com/world/2015/feb/17/spanish-politicians-turn-to-social-media-in-pursuit-of-lost-voters

Spanish politicians try to woo voters over WhatsApp

This article is about how the Spanish politicians tried to gain votes using the social smartphone app 'Whatsapp' as many people use this it is a good way to get their attention.
 
  • “It’s been about a month since we went around giving every resident my phone number,” said Gutiérrez Iglesias, who has headed the small town of about 10,000 people since 2011. After taking to Twitter, Facebook and LinkedIn, WhatsApp – a smartphone application that allows users to send and receive free texts to anyone in their contact list – felt like the final frontier, he said.
  • Since launching the campaign “Call me or write [to] me on my phone!”, he checks the app on his phone at all hours, responding to most messages within minutes. Messages stream in all day; from as early as 6am and sometimes until 1am.
  • Initially Gutiérrez Iglesias was a little nervous about the idea: “I was sure I would get a lot of prank calls.” While he has yet to receive one, “I’m sure that I’ll receive some at some point,” he said.
  • Spanish politicians’ embrace of WhatsApp has been driven by necessity, said Antoni Gutiérrez-Rubí, a communication consultant, as WhatsApp has made it’s way on to 99% of the phones in Spain the past four years. “There’s nothing else like it. It has colonised messaging,”
This is an interesting yet odd idea to gain supporters, however it has seemed to work, and I believe the use of technology is soaring nowadays as its used for everything.
 

ndm

http://www.theguardian.com/media-network/2015/feb/18/social-media-brand-content-influencers-youtube-vine-instagram

Embrace social media stars, they can work wonders for your brand



This article is about how celebrities or the most popular people on social media sites can help attract more consumers and could be the new faces of their brands.
  • Brands have been cottoning on to the power of branded content for some time now. But newer on the scene is content that is co-created by brands and influencers.
  • The best way for brands to get involved with an influencer is when they are co-creating content. Influencers help a brand relate to their audience’s interests on a more personable level.
  • But while many brands think that the only way to get into content is through funny videos, this isn’t the only way to connect to an audience. For example EE partnered with YouTubers Dan and Phil to create a bespoke Sim-only package for new customers.
As branding is really important they need the right faces to attract certain audiences such as stars people know and love.

ndm

http://www.theguardian.com/media/2015/feb/20/mail-online-gains-17m-unique-browsers-as-newspaper-sites-bounce-back

Mail Online soars past 200m monthly browsers as newspaper sites bounce back



This article is about the rise in website views compared to December 2014.
  • Mail Online powered past 200 million monthly unique browsers for the first time in January.
  • It remained comfortably the most popular UK newspaper website, with its daily traffic rising by 13.9% month on month to 13,949,793 daily unique browsers.
  • The Guardian News & Media site’s daily traffic increased by 1.1 million, or 18.6%, to 6,996,926 unique browsers, keeping its place as the second most-read UK newspaper site.
  • theguardian.com also reported record monthly traffic, passing 120 million monthly unique browsers in January, the month it completed the switch to its redesigned website. It attracted 121,733,045 monthly uniques, a rise of 14% on the previous month.
  • The Guardian News & Media site’s daily traffic increased by 1.1 million, or 18.6%, to 6,996,926 unique browsers, keeping its place as the second most-read UK newspaper site.
This shows how the internet is at its peak and print is a dying media as more people are interested in reading news online.

Monday, 9 February 2015

Media magazine 40


  1. The two texts the article focuses on are Pan Am which is a drama on ABC set in the sixties and Beyonce who is a music artist. 
  2. Examples of the male gaze: Beyonces music video where she winks at the audience in her 'sexy outfits' showing she is objectified and states she is welcoming the male gaze. In another music video she acts seductive allowing her to be objectified. 
  3. Texts such as Beyonce does suggest there is a need for feminism as the male gaze enforces that males should not look down on women as just sex objects even though they do according to her music videos. Pan Am suggests sexism as the example of the air stewardess on the magazine cover is presented in a certain way which is enjoyed by men as there are also male stewards. 
  4. Patriarchy:  An ideology that places men in a dominant position over women.
Third wave feminism: movement that redefined and encouraged women to be dominant and sexually assertive. 

Nostalgia: A sentimental longing for the past, often only remembering the positives of the time. 


No more page 3



  1. The founder of this campaign was Lucy Anne Holmes because she was sad that the most prominent photo of a women in a British newspaper is just 'in her pants'. 


  •  It’s 2014! Page 3 was first introduced in the sexist 1970s. A lot has changed over the last 30+ years in our society, we think it’s time The Sun caught up…
  •  It’s soft porn in the UK’s no.1 selling family newspaper that children are exposed to. Until 2003 the models were only 16 (and made to dress up in school ties and hats – seriously!) It’s never been OK. One day we’ll look back on this and think “oh my goodness, we did what?!”



  • What does it teach children? They see page after page of pictures of men in clothes doing stuff (running the country, having opinions, achieving in sport!) and what are the women doing in this society they’re learning about? Not much really, other than standing topless in their pants showing their bare breasts for men. It’s not really fair, is it?
  • Women say, do and think so many interesting and incredible things and should be celebrated for their many achievements. They are people, not things! Not ‘that’. The fact that we hear ‘look at the tits on that’ or ‘I’d do that’ is disgusting, disrespectful and objectifying. Page 3 of The Sun is the icon that perpetuates and normalises this horrible sexist ‘banter’.
  • Every single weekday for the last 44 years in The Sun newspaper the largest female image has been of a young woman (usually of a very particular age, race, physicality) showing her breasts for men, sending out a powerful message that whatever else a woman achieves, her primary role is to serve men sexually. Pretty rubbish that really.
  •  The Sun newspaper could be so much stronger without Page 3. Because currently, any story they run about women’s issues such as rape, sexual abuse, harassment, domestic violence or the dangers of online porn is drowned out and contradicted by the neon flashing sign of Page 3 that says ‘shut up, girls, and get your tits out.
3.   The contrasting debates are  that its outdated and pointless now. Barbara Ellen says being a glamour model is no different to catwalk models wearing certain clothing which also shows parts of the female. She also argues that if it is such a problem then  celebrities should be warned too and breast feeding mothers. 

4.  This campaign can be linked to the post feminism idea as the future of feminism can be seen as over now because women are deciding to show themselves how they please now and example being a page 3 model. Whereas feminism is more of rights of the women and equality.

5. I am in favour of the campaign because page 3 degrades women and they are seen as sex objects by the consumers, which in turn sort of corrupts their minds.

6. I believe there is still a need for feminism because women are still not regarded as highly as men, this is shown through politics and the media as there is always a higher percentage of men doing certain jobs than women.




    Sunday, 8 February 2015

    NDM Summary


    1. 12/09/14 Fault in our stars, 
    2. 12/09/14 Petition for Obama
    3. 12/09/14 Top 100 Youtube Channels
    4. 15/09/14 YouTube stars and Facebook, 
    5. 15/09/14 Game:Destiny- huge profit,
    6. 15/09/14 iPhone 6 release
    7. 22/09/14 Sexism at freshers week,
    8. 22/09/14 website: Alibaba worth more than Google?  
    9. 26/09/14 Twitter targets film advertising,
    10. 26/09/14 Problems with iPhone 6
    11. 06/10/14 Sky ‘saddened’ over death of alleged McCann troll
    12. 08/10/14 UK viewers ‘spend five hours a week viewing TV, clips and films online’
    13. 08/10/14 BBC iPlayer catch-up window extended to 30 days
    14. 08/10/14 Last.fm made loss of £2.1m last year
    15. 10/10/14 Cassetteboy parodies
    16. 13/10/14 Can Twitter make money out of breaking news or is it a PR platform?
    17. 23/10/14 Twitter changes: 20 hits and misses from the social network's history 
    18. 23/10/14 Is UKIP winning on Facebook and Twitter? 
    19. 23/10/14 Facebook pays no UK corporation tax for a second year
    20. 23/10/14 Media jobs website Gorkana sold to Cision in £200m deal  
    21. 7/11/14 John Lewis christmas advert 
    22. 7/11/14 get over newspapers dying out 
    23. 17/11/14Cost of pay for TV channels
    24. 17/11/14Facebook introducing 'Facebook for Work'
    25. 23/11/14 Social media to get a job
    26. 23/11/14 Print in decline
    27.  04/12/14 Twitter unveils new system for reporting abuse
    28.  04/12/14 Google and Facebook dominate digital market
    29.  04/12/14 Tesco joins retail stampede -social media
    30.  04/12/14 Cancer research trends
    31.  05/12/14 More than half of ads are digital
    32.  05/12/14 Twitters reaction to politics 
    33.  18/12/14 Reading print bids a farewell to print
    34.  18/12/14 220 Journalists jailed
    35.  03/01/15 Who’s taking control this year? Google, BBC, Facebook, or even North Korea?
    36.  03/01/15 From YouTube to Facebook – will video be the one to watch in 2015?
    37.  03/01/15 The virtues of Vice: how punk magazine was transformed into media giant 
    38.  03/01/15 Arrested over twitter threats
    39.  12/01/15 Developers made $10bn from iOS apps in 2014
    40.  16/01/15 Mark Zuckerburg defends Facebook
    41.  16/01/15 social media doesnt cause stress
    42.  16/01/15 BBC news online to overhaul website and app 
    43.  18/01/15 BuzzFeed launches its own 'public chat' channel in messaging app Viber
    44.  18/01/15 Using Facebook at work 
    45.  24/01/15 Social engagement now more important than TV ratings, says Fremantle boss
    46.  24/01/15 Twitter encourages 'verified' users to stop posting photos from Instagram
    47.  29/01/15 Seven things we learned from Facebook's latest financial results
    48.  29/01/15 Bloomberg switches off comments in website redesign
    49.  08/02/15 Twitters latest financial results
    50.  08/02/15 Snapchat helps Daily Mail and Vice Media get on message with youngsters
    51.  20/02/15 Mail online increased browsers online
    52.  21/02/15 Embrace social media stars, they can work wonders for your brand
    53.  21/02/15 Spanish politicians try to woo voters over WhatsApp
    54.  21/02/15 Google to launch YouTube subscription service without ads
    55.  05/03/15 vice apprenticeship
    56.  05/03/15 Twitter tries to end online abusers
    57.  13/03/15 BBC teams up with Google to launch digital revolution for young people
    58.  13/03/15 Buzzfeed live streams interview with David Cameron
    59.  22/03/15 Twitter- Jeremy Clarkson petition
    60.  22/03/15 Mail online and Guardian only UK titles to increase audience

    ndm

    http://www.theguardian.com/media/2015/feb/08/snapchat-discover-daily-mail-vice-media-facebook

    Snapchat helps Daily Mail and Vice Media get on message with youngsters


    This article is about how other media organisations have linked up with snapchat and created a new discover page.
    •  Daily Mail, Vice Media and Snapchat, the messaging app once mainly known for sexting, might seem unlikely allies in shaping the future of media distribution. But in the frenetic search for the next big social media platform, it seems media organisations are prepared to accept unlikely bedfellows in the name of necessity.
    • Media partners create what Snapchat calls “editions” – bundles of stories that disappear after 24 hours – for the new platform, with Snapchat’s fledgling editorial team also providing content.
    • Discover is unusual as one of the first formal alliances between traditional media companies and new-style social media apps such as Line, WhatsApp and Snapchat, which host one-to-one messaging, rather than the one-to-many or many-to-many interactions of Twitter and Facebook. Yet its launch could also be seen as extensions of media organisations’ existing collaborations with these next-generation social media, which include the Oxford Mail launching a WhatsApp news service and the BBC experimenting with news via WhatsApp and WeChat in India, in a search for the “new Facebook” and the associated traffic.
    This is a good idea for companies to interact, this increases the users.