article

http://www.theguardian.com/media/media-blog/2014/oct/12/twitter-breaking-news-pr-vivian-schiller  

Can Twitter make money out of breaking news or is it a PR platform? 

This article is about a debate currently taking place on whether Twitter is just a platform for breaking news or the PR. The head of news and journalism Vivian Schiller has stepped down which is supposedly bigger news on Twitter than other news stories such as the spread of Ebola and entertainment news such as Xfactor. 

• Twitter over whether it should largely be a conduit for journalism or PR. And whether a technology company, even one with 271 million monthly users, believes it can make money out of breaking news. 

• The role of heading “news” now returns to Adam Sharp who will also continue to lead the “government” team, which sounds like a lobbying operation but is in fact the part of the company devoted to boosting the number of political decision-makers using the service. 

• Twitter has always seemed bigger than it actually is because of the type of people – celebrities, sports stars and politicians as well as newshounds – who use it 

• Twitter has behaved as any company with quarterly revenue and share price targets to meet has to and got rid of its most obviously loss-making ambitions.  

In my opinion Twitter is now a platform for various types of news, hard news and soft news as it the audience will always take to a social networking site to find out the latest news as it is a quicker way of finding out news. Therefore the PR is also a big thing for companies such as Twitter. 

Buzzfeed

20 Things That Are Better When They’re Together

This article shows quite odd things that go together and that have made it viral on the internet. Such as videos with animals dressed up in crazy costumes but somehow go together and are quite popular. An example would be the dog breed pugs dressed in bows and hats, scissors with a tape dispenser attached with go well together, animals such as pandas playing on slides. These are all things that interest people as they are very unusual, this catches individual’s attention which then they spread the word about and eventually becomes viral. These videos are mainly on YouTube as it is a large institution.

This news is different from traditional media as the topic is unusual and this type of news is most likely to be spread on social networking sites as it is entertainment news (soft news). Whereas traditional news is more likely to be hard news and about various factors important to the country and about issues around the world. This news is also normally shown on TV and in newspapers unlike this buzzfeed article. 

article

http://www.theguardian.com/media/2014/oct/10/cassetteboy-david-cameron-mashup-copyright  

Cassetteboy: 'David Cameron won't be pleased by our video' 

This article is about the videos Cassetteboy have made, they may be controversial but they believe they are sticking by the law and are allowed to make parodies with a certain amount of copyright material. They hope to make money from their edited videos as their latest video about the Prime Minister has had 3.5 million views on YouTube. 

• The duo started off making audio parodies, and moved into video with mashups spoofing shows from The Apprentice to Dragons’ Den. 

• Until last week, the videos he made with his partner-in-crime Steve – who works in an art gallery – would have contravened UK copyright law. But the amendment to the Copyright, Design and Patents Act 1988 has brought them in from the cold. 

•  Under the new law it would be legal to broadcast Cassetteboy’s work.  

In my opinion cassetteboy could make a lot of money if they had their own TV show, however they have become popular from YouTube and have shared their videos on social networking sites such as Twitter and Facebook. The law has been eased down to certain parodies being made such as the ones cassetteboy creates as they are quite popular and there is no harm in having a bit of fun.

article

http://www.theguardian.com/media/2014/oct/08/last-fm-made-loss 

Last.fm made loss of £2.1m last year 

This article tells us that Last.fm lost £2.1m last year as revenues slumped more than 20%. Last.fm competes with other internet music providers and has made annual losses since aquired by the US broadcaster in 2007 for $280m. 

• Revenues fell 22.8% from £6.38m to £4.92m. 

• UK revenues almost halved (from £1.28m to £693,000); US revenues fell by 22% (£3.6m to £2.8m); rest of world slumped by 60% (£725,655 to £288,859). 

• The only bright note was countries within the EU, which grew from £740,659 to £1.12m.

• Cost of sales almost halved from £5m to £2.78m year on year. 

• Staff numbers fell from 61 to 35 with the total cost of wages and salaries dropping from £3.7m to £2.75m.

Internet music/video providers such as YouTube have made the most profit for a running while, Therefore it would be difficult for a site like Last.fm to compete, so it is understandable why revenues fell for them. However I would blame the media giants for this as the majority of the most popular sites are owned by a minority so they make the most profit so is difficult for other similar sites to compete. 

article

http://www.theguardian.com/media/2014/oct/06/bbc-iplayer-30-days-sherlock 

BBC iPlayer catch-up window extended to 30 days 

This article is about BBC making their programmes and radio shows available for a longer period of time of 30 days rather than 7 days. This is because shows like 'Sherlock' was the most viewed programme online in 2014 to date. This scheme has been put through in time for the popular autumn dramas such as 'Peaky Blinders'. 

• There are more than 7m requests for BBC iPlayer programming a day.
• The BBC said the Sherlock series three opener had received more than 3.6 million requests on the iPlayer.
• The move came as the BBC revealed that Sherlock’s return from the grave is the most popular show on the iPlayer so far this year. 

I would say this is a good idea for the BBC as the programmes aired on BBC channels are quite popular, so when the audience cannot watch the show as it comes on TV they do not have to miss out on anything, they also do not have to rush to watch the programme before it goes as they have a month to watch it.

article

http://www.theguardian.com/media/2014/oct/08/uk-viewers-spend-five-hours-a-week-viewing-tv-clips-and-films-online 

UK viewers ‘spend five hours a week viewing TV, clips and films online’ 

This article is about how TV shows are the main form of online content and how much time viewers consume online watching TV shows on average. Social networking sites such as twitter are used less than watching TV shows.

•  average of two hours and 35 minutes a week

• Films were watched an average of one hour 50 minutes a week, and video clip views averaged 51 minutes. 

• A third of online viewers, particularly 35- to 44-year-olds, are watching more TV, films and clips online than a year ago 

• Londoners averaged the most time watching online TV (three hours six minutes) and films (two hours 27 minutes), possibly because of the amount of time many commuters spend on public transport with their smartphones and tablets. 

• The report also found significant growth in social media ad spend on sites such as Twitter and Facebook, up 73% to £396m, with just over half of that targeted at users accessing such services on their mobiles.   

In my opinion the reason to why so much time is spent watching TV is becasue nowadays there are more interesting programmes that would appeal to a wide variety of people. Smartphones are the most used piece of technology of our time and many people use them to stream shows onine as you can watch repeat shows online as individuals may not have time to watch the programme they want to as it comes on TV at that time. 

news article

Sky ‘saddened’ over death of alleged McCann troll

                                   
This article is about a women who threatened the McCann family over the social networking site, Twitter. Brenda Leyland, 63, was found in a hotel room in Leicester on Saturday, after being challenged outside her home by the broadcaster over claims that she used Twitter to post a series of comments attacking the McCanns, whose daughter disappeared in Portugal in 2007.

• Leyland was accused of being one of dozens of people to have attacked Kate and Gerry McCann via the internet.
• Leyland explained that she “had questions for the McCanns” but “hoped she hadn’t broken the law” in her online posts.
• Neighbours said they believed Leyland had fled the small village in rural Leicestershire, where she had lived for nearly 15 years.
• A Leicestershire police spokeswoman said: “Police were called at 1.42pm on Saturday 4 October to reports of a body of a woman in a hotel room in Smith Way, Grove Park.
•  Gerry McCann, told BBC Radio 4’s Today programme that he had not read the alleged abusive messages, and did not intend to. But he added: “Clearly something needs to be done about the abuse on the internet. I think we probably need more people charged.”

I think this article is interesting as it shows the negatives of new and digital media and how social networking sites are abused. This is an example of how a lady took to twitter, one of the largest social media sites, in order to attack the McCann family after their terrible encounter of their daughter who went missing 7 years ago.