Monday 27 April 2015

NDM Summary

  1. 12/09/14 Fault in our stars, 
  2. 12/09/14 Petition for Obama
  3. 12/09/14 Top 100 Youtube Channels
  4. 15/09/14 YouTube stars and Facebook, 
  5. 15/09/14 Game:Destiny- huge profit,
  6. 15/09/14 iPhone 6 release
  7. 22/09/14 Sexism at freshers week,
  8. 22/09/14 website: Alibaba worth more than Google?  
  9. 26/09/14 Twitter targets film advertising,
  10. 26/09/14 Problems with iPhone 6
  11. 06/10/14 Sky ‘saddened’ over death of alleged McCann troll
  12. 08/10/14 UK viewers ‘spend five hours a week viewing TV, clips and films online’
  13. 08/10/14 BBC iPlayer catch-up window extended to 30 days
  14. 08/10/14 Last.fm made loss of £2.1m last year
  15. 10/10/14 Cassetteboy parodies
  16. 13/10/14 Can Twitter make money out of breaking news or is it a PR platform?
  17. 23/10/14 Twitter changes: 20 hits and misses from the social network's history 
  18. 23/10/14 Is UKIP winning on Facebook and Twitter? 
  19. 23/10/14 Facebook pays no UK corporation tax for a second year
  20. 23/10/14 Media jobs website Gorkana sold to Cision in £200m deal  
  21. 7/11/14 John Lewis christmas advert 
  22. 7/11/14 get over newspapers dying out 
  23. 17/11/14Cost of pay for TV channels
  24. 17/11/14Facebook introducing 'Facebook for Work'
  25. 23/11/14 Social media to get a job
  26. 23/11/14 Print in decline
  27.  04/12/14 Twitter unveils new system for reporting abuse
  28.  04/12/14 Google and Facebook dominate digital market
  29.  04/12/14 Tesco joins retail stampede -social media
  30.  04/12/14 Cancer research trends
  31.  05/12/14 More than half of ads are digital
  32.  05/12/14 Twitters reaction to politics 
  33.  18/12/14 Reading print bids a farewell to print
  34.  18/12/14 220 Journalists jailed
  35.  03/01/15 Who’s taking control this year? Google, BBC, Facebook, or even North Korea?
  36.  03/01/15 From YouTube to Facebook – will video be the one to watch in 2015?
  37.  03/01/15 The virtues of Vice: how punk magazine was transformed into media giant 
  38.  03/01/15 Arrested over twitter threats
  39.  12/01/15 Developers made $10bn from iOS apps in 2014
  40.  16/01/15 Mark Zuckerburg defends Facebook
  41.  16/01/15 social media doesnt cause stress
  42.  16/01/15 BBC news online to overhaul website and app 
  43.  18/01/15 BuzzFeed launches its own 'public chat' channel in messaging app Viber
  44.  18/01/15 Using Facebook at work 
  45.  24/01/15 Social engagement now more important than TV ratings, says Fremantle boss
  46.  24/01/15 Twitter encourages 'verified' users to stop posting photos from Instagram
  47.  29/01/15 Seven things we learned from Facebook's latest financial results
  48.  29/01/15 Bloomberg switches off comments in website redesign
  49.  08/02/15 Twitters latest financial results
  50.  08/02/15 Snapchat helps Daily Mail and Vice Media get on message with youngsters
  51.  20/02/15 Mail online increased browsers online
  52.  21/02/15 Embrace social media stars, they can work wonders for your brand
  53.  21/02/15 Spanish politicians try to woo voters over WhatsApp
  54.  21/02/15 Google to launch YouTube subscription service without ads
  55.  05/03/15 vice apprenticeship
  56.  05/03/15 Twitter tries to end online abusers
  57.  13/03/15 BBC teams up with Google to launch digital revolution for young people
  58.  13/03/15 Buzzfeed live streams interview with David Cameron
  59.  22/03/15 Twitter- Jeremy Clarkson petition
  60.  22/03/15 Mail online and Guardian only UK titles to increase audience
  61.  23/03/15 Women killed herself after being doorstepped for trolling
  62.  10/04/15 Google interested in buying Twitter
  63.  10/04/15 Democracy will die due to dying journalism
  64.  10/04/15 Buzzfeed denies deleting articles to appease editors.
  65.  10/04/15 Vlogs are an insight to peoples lives
  66.  10/04/15 Fortune magazine takes on six former GigaOm journalists
  67.  18/04/15 social media elections
  68.  18/04/15 Is online video the saviour of fragmented digital marketing?
  69.  23/04/15 Instagram for businesses
  70.  26/04/15 Why Europe needs a digital regulator

ndm

Why Europe needs a digital regulator




This article is about how the European Commissioner of Digital Science and Society, called for ‘a central EU-wide body with the power to monitor platforms’ use of data’.


  • Shouldn’t we have some recourse if Facebook decides to manipulate an election, or Google disappears a favourite firm from its all-important rankings?
  • In the United States, competition regulators have largely shrugged. They claim to be monitoring big firms’ behaviour, but they lack the technical expertise to do so. 
  • journalist Peter Maass noted, “The agency can take companies to court, but its overworked lawyers don’t really have the time to go the distance against the bottomless legal staff in Silicon Valley.”
  • The new economy demands a new regulatory body, with the ability to continually monitor the law-like power now assumed by major digital platforms to themselves.
  • Presently, the focus is on how a behemoth like Google might manipulate search results to strangle would-be competitors before they can reach critical mass.
  •  Europe can’t expect its digital talent to take on the Googles, Facebooks, Amazons and Apples without some assurance that law will prevent the behemoths from handing them an offer they can’t refuse: be acquired, pay hefty fees for ads or placement, or risk total obscurity.

Thursday 23 April 2015

ndm

http://www.theguardian.com/small-business-network/2015/jan/13/how-use-instagram-promote-business

Snap happy: how to use Instagram
instagram

This article is about how small businesses can use the social media site Instagram to promote themselves.
  •  Instagram is the social media tool of choice – and it’s easy to see why. The app has built up such a strong following it’s now more popular than Twitter, with monthly users topping 300 million.
  • SMEs have quickly succumbed to Instagram’s charms, posting creative daily shots of their own brand and garnering thousands of fans while doing so. Premium womenswear boutique Black White Denim joined Instagram six months ago and has quickly usurped other social networks to become owner Jo Davies’ favourite platform.
  • For many businesses owners, Instagram has not only catapulted brand awareness but also acted as a powerful sales driver. “Instagram makes a big difference to our business,” says Alienor Falconer, director of The Bright Company, a sleepwear and bedding brand for babies and young children. 
Instagram is a good way to help the businesses boost their popularity as the social site has many followers.

Monday 20 April 2015

ndm

http://www.theguardian.com/media-network/2015/apr/16/online-video-digital-marketing

Is online video the saviour of fragmented digital marketing? 


Facebook on mobile

  • Fragmentation and complexity has, in my opinion, always been the single biggest barrier to digital marketing’s advancement. Brand managers for whom communications is often just a small slice of their daily workload are understandably put off when a digital expert rolls up explaining the latest complexities and technical capabilities. 
  • Video promises to be the great unifier – a simple, well understood format that can spread itself across most major digital media channels, delivering believable return on investments in the process.
  • One thing that is clear is that online video has matured hugely over the past 18 months and along with it marketers’ attitudes.
  • Unfortunately the waters of online video aren’t quite as transparent as one might hope. The content might potentially be the same but there’s a world of forced pre-rolls, skippable true views, in-banner video and auto-play (or even auto-preview) posts to discover. 
 

Sunday 19 April 2015

ndm

http://www.theguardian.com/politics/2015/apr/17/who-is-winning-the-election-battle-on-social-media

Who is winning the election battle on social media? 


Ed Miliband seen through a phone camera at a visit to an engineering company in Huddersfield

This article is about consumers taking part with the election through social media. 
  • Though successive elections since the mid noughties have been described as the first to be contested on social media, the coming poll on 7 May has seen the political parties and hopeful candidates engage with Facebook, Twitter,Instagram and other platforms like never before.
  • The party’s official Twitter account @uklabour is also way ahead in terms of Twitter mentions (with 388,109 tweets and retweets), again with @ukip second (212,418) and @conservatives third (158,158). Notably, the three politicians whose individual Twitter accounts make the top 10 mentions list are @nigel_farage, @ed_miliband and the Plaid Cymru leader @leannewood. 
  • Precise details of each party’s organised campaign - and the amount they are spending on them - are difficult to come by, but in a measure of the importance of social media to the campaigns, it was reported earlier this year that the Conservatives have dipped into their considerable election war chest to spend more than £100,000 a month on Facebook for advertising and to secure paid-for “likes”. The BBC suggested Labour was directing its resources elsewhere, with an estimated spend of less than £10,000 a month on its own Facebook presence. 
This is good for engaging people with politics, especially the younger generation as they are the main consumers of social media. 

Ignite

Ignite presentation

Sunday 12 April 2015

ndm

http://www.theguardian.com/media/2015/apr/08/fortune-magazine-takes-on-six-former-gigaom-journalists 

Fortune magazine takes on six former GigaOm journalists 

Fortune magazine websiteute to

This article is about Fortune hiring six journalists from a tech site which recently closed down.
  •  “Fortune has always covered how technology is changing the workplace – 85 years of publishing prove it – but things are changing faster and more dramatically than ever before. 
  • Time CEO Joe Ripp had reportedly been in negotiations to buy GigaOm before deciding to hire the journalists, many of whom were senior writers for the site. 
  • The writers joining Fortune will focus on the magazine’s digital platforms but will also contribute to the print magazine and appear at Fortune events. 
  • Fortune has been seeking to increase the amount of content it produces to attract more visitors since it lost referrals from CNN when Time Warner split its broadcast and publishing divisions into separate companies.